Snapshot · God Mode Podcast
Deep research, not video generation, is the single most expensive product OpenAI runs due to the sheer volume of requests and the internet browsing involved per query.
Where this was said
At 12:07 · chapter starts 6:17
OpenAI was reportedly spending $15 million every single day to run Sora, totalling roughly $5.5 billion per year for a social app generating no revenue.
Everyone guessed video — but OpenAI's most compute-intensive product is actually deep research. Every query triggers 15 minutes of autonomous internet browsing. At scale, that dwarfs video generation.
A miscommunication between Google Cloud and Google AI led Google Cloud to sell $5–10 billion worth of compute to Anthropic around Q3 of last year. Then Gemini 3 launched and usage exploded. Google AI suddenly had no compute for its own flagship model.
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
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