Horror acquisitions up 25% year-over-year
Publishers Weekly reported horror novel acquisitions were up 25% year-over-year, two years running, signalling a potential bubble.
Where this was said
Second Sponsor Read: Ashley Furniture Deep Dive
At 8:08 · chapter starts 6:00
This mid-intro sponsor segment gives Alaina a chance to describe the Ashley furniture in the pod lab in more detail, noting the timeless, vintage feel she was going for, the rich dark wood of the Corestone end tables, and the Revion Lake sofa's colour compatibility with the Morbid studio's existing decor. She highlights Ashley's stain-resistant performance fabrics and their fast, reliable white glove delivery service. It's a genuine, conversational read rather than a scripted ad.
The Horror Renaissance Is Real — But Could Be a Bubble
Horror novel acquisitions are up 25% year-over-year, two years running, according to Publishers Weekly. Paul Tremblay credits the shift partly to Get Out forcing mainstream culture to take horror seriously, and partly to an exciting influx of own-voices horror authors — but he worries the boom could pop.
Similar snapshots
$14K/month in 6 months
Sam built Algrow from zero to $14,000 in monthly revenue within just six months of shipping his first MVP.
10,000 users in 6 months
Algrow reached over 10,000 users in roughly six months, driven almost entirely by organic Discord community growth.
First 400 users from Discord
Sam acquired his first 400 users entirely through Discord communities, without paid advertising or traditional outreach.
480 new customers in one month
Algrow added exactly 480 new paying customers in its most recent month, demonstrating strong ongoing growth.
£10K revenue in last 4 weeks
Sam's Stripe dashboard showed over £10,000 in revenue in the last four weeks, equivalent to roughly $13,000–$14,000 USD.
Free access for early users as growth hack
Sam gave all early users free access so they could show the tool to friends, turning them into live demos and advocates who helped the product spread virally.
No self-promo rule exploit: screen sharing
By silently screen-sharing his tool in Discord voice chats rather than posting links, Sam attracted curiosity without violating no-self-promo server rules.
$10K+ from affiliate marketing first
Before building Algrow, Sam and two friends made over $10,000 in revenue through affiliate marketing for RizzApp by posting faceless texting story content.
$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
