A 2002 Princeton study found that subjects who watched a Simpsons episode secretly embedded with Coca-Cola subliminal frames reported being 27% thirstier than before.
Where this was said
At 28:08 · chapter starts 27:40
To test whether hidden messages in The Simpsons could actually influence viewers, the hosts describe a 2002 Princeton University study [1] — Carter Roy "In 2002, Princeton researchers secretly inserted Coca-Cola subliminal frames into a Simpsons episode. The result: viewers were 27% thirstie…" 27:40 . Two groups watched the same Simpsons episode: the control group had white flash frames inserted, while the test group had frames showing a Coca-Cola can and the word 'thirsty' spliced in. The test group reported being 27% thirstier after watching — while the control group felt less thirsty. So subliminal messaging in The Simpsons does produce a measurable effect. But here's the catch: it's modest and transient. Nobody ran to the fridge for a Coke. Nobody became a soda zombie. The hosts draw an analogy: Simpsons fans aren't robotically saying 'Yes, Mr. Burns' when their boss emails them. The scientific consensus, they note, is that subliminal messaging can nudge people slightly but cannot produce lasting behavioral change — which is a genuine problem for the predictive programming theory.
In 2002, Princeton researchers secretly inserted Coca-Cola subliminal frames into a Simpsons episode. The result: viewers were 27% thirstier than the control group. But here's the catch — subliminal messaging nudges you slightly; it doesn't rewire you. The Manchurian Candidate scenario remains science fiction.
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