Snapshot · The Hidden Third
In 2013, Wallo smuggled in an iPod Touch paired with a Clear wireless hotspot and immediately created his Instagram account, posting content while still incarcerated.
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At 39:19 · chapter starts 38:00
The technological leap Wallo experienced when he first accessed the internet was seismic. Going from a pager and a landline to a handheld computer connected to all human knowledge — in a prison cell — was overwhelming in the best possible way. He created his Instagram account immediately, went deep into YouTube research, and kept adding to his Book of Life. When guards confiscated his devices, they sent him to the hole and transferred him to a different prison. He spent the whole time thinking about getting another phone. The information was everything. By the time Wallo was released, he had built a substantial Instagram following — evidence that his message resonated even before he had full freedom to live it.
In 2013, a friend smuggled Wallo an iPod Touch and a Clear wireless hotspot. He immediately created Instagram, spent hours watching YouTube, and kept writing in his Book of Life. By the time he walked out, he already had a following and a plan.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
Eyal and Yali shut down all marketing and spent 4 months completely rebuilding PropGPT from scratch.
PropGPT has accumulated over 40,000 total downloads since launch.
PropGPT's large language model (AI) operating costs are just $20 per month, and the cost is continually falling.
Ad-based monetization works well for game apps where users spend extended time in-session, as seen with Grid and Wordle.
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