Mind Pump: Raw Fitness Truth

Snapshot · Mind Pump: Raw Fitness Truth

2890: Speed Training for Athletes | How to Sprint Faster Without Getting Hurt w/ Brian Kula

Explore episode Jun 28, 2026

Where this was said

Biggest mistakes young athletes and coaches make and the multi-sport debate

At 54:55 · chapter starts 51:00

The conversation shifts to business when Sal asks about ETS Performance, the Minneapolis-based company that acquired Kula Sports Performance. Kula describes ETS as a faith-based, corporately-owned performance company founded by Ryan Engelbert — who trained NFL receiver Adam Thielen — that has grown to over 80 locations and is targeting becoming the world's largest performance company. The acquisition model is intentional: no franchise, all corporate ownership, with every new coach brought to Minneapolis for three months of full immersion training before opening a location. Kula sold the company but retained an equity stake and an active role in thought leadership, speed development education, and growth strategy. He frames the sale not as a loss but as a multiplier — overnight access to 50,000 athletes he couldn't have reached alone. On the question of career paths for trainers wanting to enter sports performance, Kula is direct to the point of being blunt: personal trainers who dabble in sports performance are 'dangerous' — they have enough knowledge to cause problems but not enough to achieve results. His advice is to go entirely all-in, including through unpaid internships and deep coursework, because these are genuinely different disciplines. He acknowledges the financial difficulty of the sports performance path, which is part of why he sees ETS as valuable — it creates a viable salary trajectory for coaches who previously had little option beyond low-paying college staff positions.

Kids & Family
The Multi-Sport Debate: Play Everything Until Freshman Year, Then Choose

2890: Speed Training for Athletes | How to Sprint Faster Wi… · Jun 28, 2026 Kids & Family

Multi-sport development is ideal through childhood, but Kula acknowledges the real-world pressure of specialization by high school. His pragmatic advice: stay multi-sport through at least freshman year to avoid overuse injuries and build diverse movement patterns, then commit — because in precision sports like baseball, you can't catch up by jumping in late.

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