The Prof G Pod with Scott Galloway

Snapshot · The Prof G Pod with Scott Galloway

China Decode: Apple's China Chip Play, DeepSeek Seeking Billions, and the Californication of Chinese Food

Explore episode Jun 30, 2026

Where this was said

RAMageddon: The Structural DRAM Shortage

At 15:40 · chapter starts 15:00

In a focused summary of the chip shortage's scale, James Kynge lays out the numbers: DRAM prices were up nearly 100% in the first quarter of 2025, and analysts expect a further 60% jump in Q2. This is not a demand blip that will self-correct; it is structural, driven by the enormous memory requirements of AI data centers. New capacity requires years to come online, meaning 'RAMageddon' — Kynge's term for the crisis — will run for a considerable time. The inflationary implications ripple outward: not just into Apple products but across the entire spectrum of electronic goods, compounding oil-price driven inflation already pressuring global economies.

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