Snapshot · We Need To Talk with Paul C. Brunson
Briel's first-ever video on what was then called Music.ly got approximately 1 million views by midnight on Halloween, launching her unexpected social media career.
Where this was said
At 54:36 · chapter starts 53:54
Briel never set out to be an influencer. She posted the first video at her sister's urging during the Music.ly era, uploaded on Halloween night as a throwaway, and woke up to 1 million views. Dancing videos followed. Then, merging two passions — makeup and performance — she started making 'get ready with me' clips framed from the chest up, as other creators were doing, without initially revealing she had no limbs. Commenters flooded in asking why she wasn't using her hands. The reveal became its own viral moment. From there, the growth compounded. By the time of recording, she has 9 million followers across platforms and a single brand video of her washing her hair has cleared 130 million views. She doesn't call herself an influencer. She says she's still a motivational speaker — just on her own terms, in her own voice, telling her own story. [1] — Briel Adams-Wheatley "Briel posted her first video on Halloween on what was then called Music.ly on a whim, at her sister's urging, and had 1 million views by mi…" 54:00
Briel posted her first video on Halloween on what was then called Music.ly on a whim, at her sister's urging, and had 1 million views by midnight. She never intended to be an influencer. A makeup 'get ready with me' video that accidentally hid her disability sparked even more viral growth, ultimately reaching 9 million followers.
Briel now has 9 million followers across all social media platforms, reaching audiences that far exceed the motivational speaking circuits she worked on before COVID.
A brand video of Briel washing her hair received over 130 million views, demonstrating the viral scale of her content without any traditional motivational framing.
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