Ben spent approximately 1 billion tokens (around $1,000 at API pricing) to have 5.6 build a full Hermes agent interface including mobile app, web app, Mac Mini server, and Cloudflare tunnel.
Where this was said
At 1:04:55 · chapter starts 1:00:20
The hosts pull back from the extreme numbers and reflect on what actually moved the needle. The $65k Executor port was a meme — Ben admits it up front. But the days spent at $1,000 worth of tokens (about 1 billion) produced real, shipped work: Ben built a full Hermes agent interface system including a mobile app, web app, Mac Mini server, and Cloudflare tunnel architecture, all from a single coherent run. The key insight from both hosts is that the right mental model isn't 'do harder tasks' — it's 'go further in both directions.' Start earlier in the process, before you've even thought the problem through, and end later, after the agent has opened the app, tested its own work, responded to PR comments, and self-merged. These extended delegation loops are where the real leverage is found.
Ben spent an entire night in deep back-and-forth dialogue with Claude Code to build an agents.md that embedded a specific, unusual worldview into his project context. The result: UI outputs with genuine personality that escaped generic LLM patterns. Out-of-distribution prompting produces out-of-distribution results.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
Eyal and Yali shut down all marketing and spent 4 months completely rebuilding PropGPT from scratch.
PropGPT has accumulated over 40,000 total downloads since launch.
PropGPT's large language model (AI) operating costs are just $20 per month, and the cost is continually falling.
Ad-based monetization works well for game apps where users spend extended time in-session, as seen with Grid and Wordle.
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