Cowboy As It Gets Tour: multiple openers
Riley Green's Cowboy As It Gets Tour features Justin Moore, Randy Houser, Drake White, Hannah McFarlane, and McKenzie Carpenter as openers.
Where this was said
Career Strategy: Say Yes, Build Momentum, & The Opening Act Trap
At 1:41:40 · chapter starts 1:33:00
The final stretch of the main conversation pulls together the episode's threads. Riley articulates a clear career philosophy: many of his best decisions looked financially dubious or brand-risky on paper, but each led organically to the next thing. The Voice itself is a product of this chain. [1] — Riley Green "Riley Green has done plenty of things that looked bad on paper — financially questionable, off-brand, too risky. Every single one led to so…" 1:32:55 He observes that stand-up comedians who reach household fame have all diversified — Eddie Murphy is now better known for acting than stand-up, Dave Chappelle had network TV, and SNL was the launching pad for dozens of comedy careers. Country music is the same. He then breaks down touring economics: opening acts get guaranteed money, no production overhead, and exposure to new fans — but they don't build their own fan base. His rule is to follow every major support slot with a club show in that same city to convert exposure into loyalty. He no longer takes opening slots at all, and the Cowboy As It Gets Tour is entirely his own.
Opening Act vs Headliner: The Touring Math That Changes Everything
Opening for a big act gives you guaranteed pay, no production costs, and exposure to new fans. But it doesn't build your own fan base. Riley Green's rule: always follow a support slot by going back to play a club in that same city to actually convert those new listeners into your own crowd.
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