YouTube's new social video-sharing feature opens an in-app messaging thread between sender and recipient — and the touch target to dismiss it is razor-thin. The feature satisfies YouTube's engagement metrics while making the experience worse for everyone actually using it.
Where this was said
At 1:33 · chapter starts 1:00
Marques kicks off the first segment by describing YouTube's new social sharing feature, which converts shared video links into tracking URLs that identify who sent the video and then surfaces a reply-to-sender panel below the video instead of the regular comments. [1] — Marques Brownlee "YouTube's new social video-sharing feature opens an in-app messaging thread between sender and recipient — and the touch target to dismiss …" 01:33 The touch target to swipe past this panel to the general comments section is, as Andrew demonstrates, a near-impossibly thin strip in the center of the screen. The group diagnoses the root problem: YouTube is trying to copy Instagram's DM-sharing success, but Instagram evolved into a messaging platform organically, while YouTube has always been a pure consumption app where nobody talks to each other. Marques pitches his preferred alternative — a friends' recommended-video feed — as a better antidote to the 'dead internet' personalization effect. David argues Google's real failure isn't being too early but killing things too soon, pointing to Google+ as the product that could have solved this elegantly. The segment veers into a long tangent about Watch Later playlists (Marques has 716 videos; Ellis has 910), workarounds for cross-device video watching, and a wish-list of features YouTube should build.
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