Waveform: The MKBHD Podcast

Podbit · Waveform: The MKBHD Podcast

Your Luxury Car Now Has Ads!

Explore episode Aug 7, 2026
Technology
CMF's AI Model Ad Campaign Backfired Badly

Your Luxury Car Now Has Ads! · Aug 7, 2026 Technology

CMF by Nothing used fully AI-generated people in ads for the Clip Pro earbuds, disclosing it with near-invisible light-grey text on a lighter-grey background. The EU's new AI Act, which came into force days earlier, legally required the label — and the internet is furious.

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