When MKBHD's team made their 3-nanometer chip video using real VFX artists, they pre-emptively told viewers: this is not AI. That disclaimer doubled as a pride statement. The era of 'humanmade' as a luxury marketing claim has arrived.
Where this was said
At 1:20:05 · chapter starts 1:15:55
Marques reports that CMF by Nothing's launch campaign for the Clip Pro open earbuds used fully AI-generated people — disclosed with a barely-readable watermark in light-grey text on a lighter-grey background, in compliance with the EU's new AI Act which came into force just days before. [1] — Marques Brownlee "CMF by Nothing used fully AI-generated people in ads for the Clip Pro earbuds, disclosing it with near-invisible light-grey text on a light…" 1:15:55 One ad even features AI-generated people photoshopped over stock images with visible cut-out artifacts. Andrew argues this isn't a crazy thing to shoot practically — a girl waking up, a guy climbing — and that CMF is big enough to afford real models. Marques surfaces the structural tension: companies are pressured by investors to adopt AI everywhere, but now they must legally disclose it, putting them in a no-win position where the disclosure itself triggers the backlash. [2] — Marques Brownlee "When MKBHD's team made their 3-nanometer chip video using real VFX artists, they pre-emptively told viewers: this is not AI. That disclaime…" 1:20:05 The group debates where the line falls between acceptable AI assistance (removing dust from a product photo) and unacceptable AI replacement (generating entirely fake humans). David predicts the EU labeling requirement will eventually desensitize consumers the way legal disclaimers do today. Marques closes with the observation that MKBHD's own team pre-emptively told viewers their 3-nanometer chip video used real VFX artists — and that disclaimer now reads as a luxury signal.
CMF by Nothing used fully AI-generated people in ads for the Clip Pro earbuds, disclosing it with near-invisible light-grey text on a lighter-grey background. The EU's new AI Act, which came into force days earlier, legally required the label — and the internet is furious.
CMF by Nothing used AI-generated people in its Clip Pro earbuds ads, adding a barely-visible light-grey watermark on a lighter-grey background to comply with the new EU AI Act.
The EU's new AI Act requires companies to visibly mark synthetic or AI-altered images, audio, and video so users can immediately identify artificial content.
OpenAI published a public blog post titled 'Apple is Getting This Wrong' containing reconstructed iMessage conversations and emails to dispute Apple's trade secret lawsuit.
OpenAI published a blog post titled 'Apple is Getting This Wrong,' complete with reconstructed iMessage conversations showing Apple's lawyers emailed the wrong person and misrepresented conversations. Publishing details of active litigation in a public blog is almost never done — which is why it's striking.
Sam built Algrow, a SaaS for finding viral content formats, with zero coding experience using ChatGPT and Cursor. Six months later: 10,000 users, $14K/month in revenue.
Sam's first MVP threw an application error on its very first user — and he shipped it anyway. The core idea worked, and that was enough to validate the product and keep users coming back.
Sam joined Discord voice chats, muted himself, and silently screen-shared his product. Users in the chat started tagging him asking what the tool was. No pitch needed — curiosity did the selling.
Most founders post links in Discord and immediately get banned for self-promotion. Sam's approach was the opposite: build rapport, help people with the tool, let word of mouth do the work.
Find where your ICP lives. Listen before building. Validate with DMs and Loom recordings. Build in public with users inside your own Discord server. Turn early adopters into advocates with free access.
Instead of fearing the self-promo ban in large Discord servers, create your own private server for your product. You funnel in ideal customers and build a relationship that email can't replicate.
Algrow helps creators find and replicate viral video formats, starting at $25/month. It analyzes subscriber counts, average views, and trending formats — and can even generate the videos with AI.
After weeks of Sam silently screen-sharing in a Discord server, the server owner — unprompted — made a full YouTube promotional video about Algrow. Sam paid nothing and asked for nothing.
Producer Gus admits Discord never crossed his mind as a customer acquisition channel. Pat connects the insight to a broader lesson: match your distribution channel to where your actual customers live.
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