The Diary Of A CEO with Steven Bartlett

Podbit · The Diary Of A CEO with Steven Bartlett

The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin

Explore episode Aug 10, 2026

Where this was said

Why Embarrassment Is the Cost of Starting

At 30:58 · chapter starts 30:18

Embarrassment, Godin argues, is not a bug in the system of starting things — it's the admission fee. Imposter syndrome, named by social scientists roughly 70 years ago, is the universal feeling that someone else should be doing your important work. His cure is the lifeguard: a kid is drowning in front of you on Canoe Lake, and there's a better swimmer two docks away. Do you apologise for your stroke? You save the kid. That's the work. The four-year-old taunting him through a playground fence brings the point home: shame only works if you receive it. A child on the other side of a fence whom you'll never see again has no power to shame you. Once you're doing useful work for a specific audience, you're allowed to say to any critic: 'Sorry, it's not for you.'

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