Podbit · The iGaming Leader
Savvas says the timing of MrQ's C-suite build was the single factor that determined whether the business survived the 40% tax shock. Even a few months slower would have left them without the leadership depth to absorb it. Building leadership is not operational prep — it's existential insurance.
Where this was said
At 43:10 · chapter starts 38:50
Asked about his vision for MrQ beyond the traditional casino format, Savvas opens up about the direction the product is heading — without giving specific details. The framing is ambitious: he wants to shift the paradigm of what real money entertainment means, not just iterate on the existing model. The inspiration is the intersection of prediction markets like Kalshi and Polymarket with social, synchronous entertainment. During COVID, people turned to online poker and cocktail-making together — the shared element transformed what could have been an isolated activity into a communal experience. Savvas believes the same principle can be applied to real-money gaming. The behavioural economics angle is compelling: loss aversion means that losing £10 requires winning back £20 to feel psychologically whole. But what if playing with another person changes that dynamic? If the shared experience reduces the multiplier from 2x to 1.5x or 1.2x, it fundamentally alters the product's relationship with the player. The pizza analogy captures it perfectly: nobody says they 'lost money' on a pizza — they shared one, and it was good. That's the emotional register MrQ is trying to reach: entertain the world, win or lose.
Savvas is building toward synchronous, shared entertainment — inspired by pandemic-era poker nights, Kalshi, and Polymarket. The insight is that players feel more engaged when they sense control and social connection. Can MrQ replicate that across real-money gaming beyond slots and live dealer?
Losing £10 in gambling requires winning back £20 to feel whole — that's textbook loss aversion. Savvas is exploring whether shared, synchronous gaming experiences reduce that multiplier. If it drops from 2x to 1.2x, it changes what gambling feels like entirely.
Savvas cites the behavioural finance concept of loss aversion: losing £10 requires winning £20 back to feel psychological equilibrium, not just £10.
Perfecting a product for months guarantees nothing. The Starter Story founder pressed publish on his meticulously crafted site and watched zero users arrive — the brutal lesson every founder needs to hear.
The world's best companies didn't buy their first customers — they went to where those customers already were and created content for them. Free channels like Reddit aren't a hack; they're the actual strategy.
A single link post on Reddit drove 100 visitors to Starter Story in minutes. Then the moderators deleted it. That deletion became the catalyst for a far smarter strategy.
Redditors hate spam — so stop looking like spam. By putting all his content directly into a self-post and adding only a tiny footer link, the Starter Story founder made his marketing invisible to moderators and irresistible to readers.
Going from zero engagement to hundreds of upvotes overnight isn't luck — it's product-market fit. When your content makes strangers ask for more, you've found something real.
Reddit traffic is borrowed. An email list is owned. The Starter Story founder built tens of thousands of subscribers before Reddit banned him — meaning the platform's death sentence didn't matter.
After interviewing thousands of successful founders, one pattern repeats: they all built something, got ignored, and then figured out distribution. Building was never the hard part — getting in front of customers was.
Spend 80% of your landing page design time above the fold. The hero section is the only thing most visitors will ever truly read, so it needs to deliver your full message instantly.
Avnish grew his solo business to $25,000 per month in just 15 months without spending a dollar on ads. His entire growth engine was built on community posts in Reddit and Facebook groups.
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