Podbit · The Prof G Pod with Scott Galloway
Andreessen Horowitz launched a media team to help founders win the narrative battle. Microsoft launched a print magazine in 2025 as an 'antidote to the ephemeral.' Palantir launched a merch line analysts called a 'proactive communication strategy.' Earned media is shrinking, owned media compounds — and tech companies know it.
Where this was said
At 9:40 · chapter starts 7:20
The argument shifts from anecdote to hard evidence. LinkedIn job postings mentioning 'storyteller' doubled between 2024 and 2025 to more than 50,000 in marketing and 20,000 in media. Corporate executives mentioned storytelling on earnings calls 469 times in 2025, up from just 147 in 2015 — a three-fold increase over a decade. Then come the salary figures that make the abstract concrete [1] — Scott Galloway "LinkedIn storyteller job postings doubled in one year to over 50,000. Corporate earnings call mentions of storytelling tripled since 2015. …" 07:20 : OpenAI has listed multiple communications roles above $400,000; Anthropic tripled its communications team to 80 people with some roles also at $400,000; and Netflix posted a director of communications role reaching up to $775,000, against a US average of $106,000. Galloway connects this back to his long-standing prediction that strategic communications would be the fastest-growing job category in the digital economy. The market, he argues, is simply catching up to what he has been saying for years.
LinkedIn storyteller job postings doubled in one year to over 50,000. Corporate earnings call mentions of storytelling tripled since 2015. OpenAI and Anthropic are paying communications roles up to $400,000. Netflix posted a director of communications role paying up to $775,000. The average is $106,000.
LinkedIn job postings mentioning 'storyteller' doubled between 2024 and 2025 to more than 50,000 listings in marketing and 20,000 in media.
Executives mentioned storytelling on earnings calls 469 times in 2025, up from 359 in 2024 and just 147 times in 2015 — roughly a three-fold increase.
OpenAI has listed multiple communications roles paying above $400,000, while Anthropic tripled its comms team to ~80 people with some roles also paying up to $400,000.
Netflix posted a director of communications role with a salary range reaching up to $775,000, versus the US average of $106,000 for that role.
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