Executive members pay $120/year instead of $60 and earn 2% cashback, capped at $1,000. The break-even point is about $3,000 of annual Costco spending — right around the household average. 45% of worldwide paid members are executive members, but they generate 73% of Costco's sales. Add the Citi Visa card and renewal rates climb even further — what Costco calls the 'triple play.'