At one time 80–90% of major films were shot in Los Angeles. That number is now 25–30%. Tim Dillon argues the industry didn't leave — it was driven out by arrogant governance, and what remains is a museum of a place that used to be cool.
Where this was said
At 8:50 · chapter starts 8:01
Joe Rogan catalogues his own recent LA experience: landing to find a warehouse ablaze with 85 million tons of chemicals, a car fire on the 405, and the general sensation of being evicted by nature and bad decisions. Dillon argues LA's core problem is structural: it arrogantly assumed the film industry would stay forever, overtaxed and overregulated it, and watched production flee to other states and countries. He quotes Santino's line that what remains is 'Hollywood the sequel' — not the real thing, just a second version of it. The Detroit comparison lands hardest: the only thing that might save LA is the weather, because the industry is gone.
Research cited in the Farmer's Dog ad shows dogs who maintain a healthy weight can live up to 2.5 years longer than overweight dogs.
Hollywood production that once accounted for 80–90% of major film shoots now represents only 25–30%, as overtaxation and overregulation drove studios to other states and countries.
Perfecting a product for months guarantees nothing. The Starter Story founder pressed publish on his meticulously crafted site and watched zero users arrive — the brutal lesson every founder needs to hear.
The world's best companies didn't buy their first customers — they went to where those customers already were and created content for them. Free channels like Reddit aren't a hack; they're the actual strategy.
A single link post on Reddit drove 100 visitors to Starter Story in minutes. Then the moderators deleted it. That deletion became the catalyst for a far smarter strategy.
Redditors hate spam — so stop looking like spam. By putting all his content directly into a self-post and adding only a tiny footer link, the Starter Story founder made his marketing invisible to moderators and irresistible to readers.
Going from zero engagement to hundreds of upvotes overnight isn't luck — it's product-market fit. When your content makes strangers ask for more, you've found something real.
Reddit traffic is borrowed. An email list is owned. The Starter Story founder built tens of thousands of subscribers before Reddit banned him — meaning the platform's death sentence didn't matter.
After interviewing thousands of successful founders, one pattern repeats: they all built something, got ignored, and then figured out distribution. Building was never the hard part — getting in front of customers was.
Avnish grew his solo business to $25,000 per month in just 15 months without spending a dollar on ads. His entire growth engine was built on community posts in Reddit and Facebook groups.
One well-crafted post in the right community took Avnish from single thousands of users to tens of thousands. This wasn't luck — it was a repeatable part of his 5-step playbook.
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