Hollywood production that once accounted for 80–90% of major film shoots now represents only 25–30%, as overtaxation and overregulation drove studios to other states and countries.
Where this was said
At 10:54 · chapter starts 8:01
Joe Rogan catalogues his own recent LA experience: landing to find a warehouse ablaze with 85 million tons of chemicals, a car fire on the 405, and the general sensation of being evicted by nature and bad decisions. Dillon argues LA's core problem is structural: it arrogantly assumed the film industry would stay forever, overtaxed and overregulated it, and watched production flee to other states and countries. He quotes Santino's line that what remains is 'Hollywood the sequel' — not the real thing, just a second version of it. The Detroit comparison lands hardest: the only thing that might save LA is the weather, because the industry is gone.
Research cited in the Farmer's Dog ad shows dogs who maintain a healthy weight can live up to 2.5 years longer than overweight dogs.
At one time 80–90% of major films were shot in Los Angeles. That number is now 25–30%. Tim Dillon argues the industry didn't leave — it was driven out by arrogant governance, and what remains is a museum of a place that used to be cool.
Despite months of meticulous preparation, Starter Story's initial launch attracted zero users — a humbling reminder that building alone guarantees nothing.
A single Reddit link post quickly drove 100 visitors to the Starter Story website, igniting the founder's belief in social traffic.
After reformatting content as a native self-post (no direct link spam), the post exploded with hundreds of upvotes and thousands of readers.
By posting again and again with the native-content strategy, the founder's posts repeatedly hit Reddit's front page, reaching millions of readers.
Before Reddit banned his domain, the founder converted his viral traffic into an email list of tens of thousands — a self-owned audience independent of Reddit.
Redditors eventually organized a petition to ban starterstory.com posts, effectively ending the Reddit growth channel — but the email list was already built.
The Reddit attention strategy ultimately served as the foundation for a million-dollar business, proving that free distribution channels can replace paid marketing.
The key tactic was keeping content fully on-platform (no direct link spam), then adding a small link at the post's end for users who wanted more.
With a thriving email list and a self-owned audience, the founder quit his six-figure New York City salary job to go all-in on Starter Story.
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