New Heights with Jason & Travis Kelce

Podbit · New Heights with Jason & Travis Kelce

George Kittle on Tight End Respect, Mike Evans on the 49ers, F*ck Dallas Shirt & TEU Recap | EP 197

Explore episode Jul 1, 2026

Where this was said

The F*ck Dallas Shirt: A 9-Year Story Inspired by Gary Plummer

At 56:30 · chapter starts 53:35

The segment opens with Kittle casually revealing he wore the shirt for his Media Day photo shoot. The origin story is pure football romanticism: when Kyle Shanahan and John Lynch arrived, they made a deliberate effort to educate the roster about the 49ers' history after the team's down years. In one of those sessions, an image of 1990s linebacker Gary Plummer — yoked, thick-necked, wearing a 'F*ck Dallas' shirt pregame — was shown to the team. Kittle was immediately obsessed. He saved the photo to his phone and resolved to recreate it someday. Almost nine years later, before a 2023 game against Dallas, he finally bought the whole tight end room one. He was the only player who wore it. The result was glorious. Kittle later encountered Gary Plummer's daughter on an elevator — a coincidence that felt like closure. The shirt now lives in his locker permanently, worn for Media Day that very morning.

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