The next generation's most talented storytellers are on Instagram and TikTok — but asking them to walk away from their audience and income for two years of unpaid development isn't a pitch; it's a dare. Ahmed wants to close that gap.
Where this was said
At 24:50 · chapter starts 23:15
Mendoza notes that Ahmed isn't just an actor — he runs a production company and makes music. Is that the new requirement for success? He's careful not to prescribe it, but honest that it's the new reality: there's no longer a clean wall between the creative act and the business of selling it. Producers must now be deeply involved in marketing. Creators must think about the entire journey from first idea to social video. For Ahmed personally, it's not strategic but organic — music, writing, acting, producing all feed each other creatively. But the wider industry truth he lands on is harder to argue with: we're all being asked to cover more bases, whether we want to or not. [1] — Riz Ahmed "There's no longer a wall between creative and commerce in entertainment. Producers must be marketers; creators must be brand strategists. T…" 23:10
Ahmed observes that in today's entertainment landscape, producers can no longer hand off selling to others — there must be a narrative through-line from creative inception all the way through marketing.
Sam had no coding knowledge, so he used ChatGPT voice mode to generate his entire codebase and copy-pasted it into Notepad. A friend later introduced him to Cursor, and he never looked back.
Copy days of Discord chat history, paste it into ChatGPT, and ask it to list recurring pain points. The ones that come up most often are your best product bets.
Sam's top advice: when prompting Cursor, tell it to architect code for 100,000 users from day one. The AI changes its approach, building scalable frameworks instead of brittle one-user code.
With AI coding tools like Cursor, Bhanu replicates an existing free tool for a new keyword in under 5 minutes. What used to be a multi-day build is now a lunch-break task.
Ahrefs, SiteGPT, Cal.com, PostHog, Datafast, Sibyl AI, Bento, Feather, Featurepace, Mintlify, Cloud Code, ChartMogul — Bhanu runs his entire business solo with these 12 tools.
PropGPT runs on React Native with TypeScript and Python for ML, Neon for the database, RevenueCat and Superwall for monetization. LLM costs are $20/month, data APIs $100/month, and after $10K in monthly marketing spend, margins sit at roughly 50%.
Game apps keep users engaged long enough for ads to pay off. Tool apps don't — so if you're building a utility, ads are almost always the wrong call and subscriptions are your only real lever.
Inside SEO Bot, a single button labelled 'Boost My Domain Rating' routes users directly to Listing Bot. That one interaction converts a user of one tool into a user of two — without any marketing cost.
Directory listings are a powerful but underrated growth channel — but only if your product is genuinely interesting enough to earn the click. AI products have a natural advantage here because they're easy to package in a compelling, clickable way.
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