The Prof G Pod with Scott Galloway

Podbit · The Prof G Pod with Scott Galloway

No Mercy / No Malice: World Cup Experience

Explore episode Jun 27, 2026

Where this was said

Digital Atomization and the Revenge Travel Boom

At 4:20 · chapter starts 3:15

Pine and Gilmore wrote in 1998, the same year Google was founded, and couldn't have anticipated how digital technologies would atomize society and make in-person contact scarce. The pandemic supercharged this dynamic. When COVID restrictions lifted in 2021, consumers embraced revenge travel — a term defined by an American Society of Travel Advisors spokesperson as the YOLO conviction that 'life is short, I want to experience the world.' That attitude has persisted, particularly among the young. A 2026 American Express report found that 74% of millennials and Gen Z consider travel non-negotiable, and two-thirds would accept fewer job benefits for more travel flexibility. Galloway frames this not purely as optimism but as a structural response to scarcity: young people are spending on experiences partly because traditional wealth-building assets like homes are increasingly out of reach.

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