Stuff You Should Know

Podbit · Stuff You Should Know

Short Stuff: The Voice of God

Explore episode Jul 15, 2026
History
Disrupting Hollywood's In-House Trailer Model

Short Stuff: The Voice of God · Jul 15, 2026 History

In the 1960s, film studios handled all their own promotion in-house — LaFontaine and producer Floyd Peterson were among the first to break that model by offering independent trailer production. They accidentally became 'disruptors' before the word existed, a fact that sends Josh into a Silicon Valley eye-roll.

Where this was said

The Accidental Big Break: Gunfighters of Casa Grande

At 9:25 · chapter starts 8:25

Josh picks up the story at 1965, the year everything changed for Don LaFontaine. A voice actor failed to show up for a session, and LaFontaine — still primarily working as an engineer — was pushed into the booth to record radio spots for MGM's western 'Gunfighters of Casa Grande.' MGM's response was immediate and overwhelming: they bought the whole production outright. As Josh puts it with characteristic flair, LaFontaine 'invented the plane with the seat back trays and everything right out of the gate' — meaning the very first thing he produced was already a complete, polished version of the form. It was a proof-of-concept moment that neither LaFontaine nor the industry could walk back from.

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