Podbit · Waveform: The MKBHD Podcast
Meta's new Muse image generation model is deeply embedded in Instagram and allows anyone to remix other users' photos and likenesses by default. It's opt-out only, the AI watermark is invisible, and the detection tool is a separate web upload — meaning most people will never know their likeness is being used.
Where this was said
At 50:40 · chapter starts 49:20
With the episode's recurring pickle motif firmly established — both the startup and the Shakespeare trivia — Ellis seizes the moment to ask who popularised 'in a pickle' as an English-language idiom. He drops the hint that it's an English author whose usage turned an obscure earlier phrase into mainstream vocabulary. Andrew nominates John Green, Marques writes J.J. Abrams, and David is caught between two authors he can't quite name. The answer will come at the end of the episode.
Sam had no coding knowledge, so he used ChatGPT voice mode to generate his entire codebase and copy-pasted it into Notepad. A friend later introduced him to Cursor, and he never looked back.
Copy days of Discord chat history, paste it into ChatGPT, and ask it to list recurring pain points. The ones that come up most often are your best product bets.
Sam's top advice: when prompting Cursor, tell it to architect code for 100,000 users from day one. The AI changes its approach, building scalable frameworks instead of brittle one-user code.
With AI coding tools like Cursor, Bhanu replicates an existing free tool for a new keyword in under 5 minutes. What used to be a multi-day build is now a lunch-break task.
Ahrefs, SiteGPT, Cal.com, PostHog, Datafast, Sibyl AI, Bento, Feather, Featurepace, Mintlify, Cloud Code, ChartMogul — Bhanu runs his entire business solo with these 12 tools.
PropGPT runs on React Native with TypeScript and Python for ML, Neon for the database, RevenueCat and Superwall for monetization. LLM costs are $20/month, data APIs $100/month, and after $10K in monthly marketing spend, margins sit at roughly 50%.
Game apps keep users engaged long enough for ads to pay off. Tool apps don't — so if you're building a utility, ads are almost always the wrong call and subscriptions are your only real lever.
Inside SEO Bot, a single button labelled 'Boost My Domain Rating' routes users directly to Listing Bot. That one interaction converts a user of one tool into a user of two — without any marketing cost.
Directory listings are a powerful but underrated growth channel — but only if your product is genuinely interesting enough to earn the click. AI products have a natural advantage here because they're easy to package in a compelling, clickable way.
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