Quote · The iGaming Leader
The Founder Who Got Tired of Gambling's Bullshit. So He Built Something Better.
Where this was said
The Origin Story: From Council Estate to MrQ
At 3:35 · chapter starts 2:50
Savvas opens with frank context: no strong educational background, grew up on a council estate in Birmingham, arrived in London after graduating and set up an affiliate site to practise SEO, PPC, and retargeting. A bingo comparison site evolved into a white-label operator, giving him both sides of the publisher-advertiser equation and real data without full CPA exposure. But the frustrations accumulated — staging environments, clunky back offices, poor real-time data, and a system that only listened to operators doing serious revenue. The meritocracy wasn't there. Savvas's response was characteristic: 'How hard can it be? I'll build it.' He used the revenues from his affiliate business to fund MrQ's development in the background, went live in August 2018, and then gradually wound down everything else. The rest, he says with understatement, is history. The founder's fingerprints — fairness, transparency, stubbornness toward the status quo — are visible on every aspect of what MrQ became.
Savvas grew up on a council estate in Birmingham and stumbled into iGaming through an affiliate bingo site. When white-label software providers refused to build features he needed, he stopped asking and started building — funding MrQ's development entirely from affiliate revenues until launch in August 2018.
Savvas Fellas launched MrQ in August 2018, funded entirely by revenue from his affiliate and white-label operations — no external investment.
Savvas accidentally acquired 20,000 square feet in Queen's House, St Albans, needing only 5,000 for MrQ — and converted the rest into a co-working space.
