Quote · The Diary Of A CEO with Steven Bartlett
Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.
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May 25, 2026
Where this was said
How Bruno Treats Players
At 41:21 · chapter starts 39:30
When I Stop Shouting at You, I've Given Up
Bruno shouts at teammates because he believes in them. The day he stops shouting is the day he's stopped believing they can improve. It's the same logic his father used with him — demand more because you know someone is capable of more. Silence isn't peace; it's giving up.
Man United near bottom 2 seasons then 3rd
After two seasons finishing near the bottom of the Premier League table, Manchester United climbed back to third place in 2024-25 under Michael Carrick.
