Quote · The Diary Of A CEO with Steven Bartlett
Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.
Where this was said
How Football Culture Has Changed Inside the Game
At 24:14 · chapter starts 22:11
Bruno's mother worked as a house cleaner. He never wanted anyone to look down on her because of that. Now he applies the same principle everywhere — the cleaner at the training ground gets the same handshake, the same good morning, the same respect as any first-team player. Culture starts with care for everyone.
Quality is a given at Man United — you don't sign players there who can't play. But quality fluctuates, while character stays the same. A player with great character will push others when they're struggling and still fight when they're playing badly. That's the recruitment principle United must apply.
