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Rolex

Explore episode Mar 5, 2026

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Introduction & Watch Show-and-Tell

At 4:11 · chapter starts 0:00

The episode opens with a charming moment of show-and-tell as Ben and David display their personal Rolexes — David's stainless white-face Daytona (a gift from his father) and his Rolesor Datejust, while Ben borrows a Daytona from a friend of the show. The hosts quickly establish the central paradox that will animate the entire episode: Rolex is one of the best-known brands in the world yet one of the least-known companies, operating with the secrecy of an intelligence agency despite being more secretive than IKEA or Mars. The episode's disclaimer is also set — this isn't about watches, it's about the business of watches.

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