S8 EP3: Andrew Callaghan on the ‘cancelverse’, lizard people, and whether he’s being sued by Melania Trump

Where this was said

Closing Chat and Sign-Off

At 1:23:07 · chapter starts 1:21:07

The episode closes with a brief but illuminating coda. Theroux corrects his earlier misquote of Mike Cernovich's formula: the accurate rubric is 'conflict is attention, attention is influence' ^{[1] — Louis Theroux "Conflict is attention, attention is influence. It's a kind of rubric for hacking the internet. Get the conflict, then you get the attention…" 1:21:07 Play} — a three-step mechanism for hacking the internet that underpins the entire online outrage economy they've spent the episode mapping. Callaghan is invited to Theroux's documentary The Settlers screening at the Frontline Club that evening and enthusiastically accepts. The outro then pivots to legal notes: a clarification that Donald Trump denied inciting the Capitol riot and was acquitted on impeachment; and a clarification from the initial accuser against Callaghan, who states that she only once brought up the idea of him reimbursing her therapy costs, and that Callaghan knew how she felt about the incident months before she posted about it on TikTok. The episode ends with full production credits and a pointer to Spotify's mental health resources.

“

Conflict is attention, attention is influence. It's a kind of rubric for hacking the internet. Get the conflict, then you get the attention, then you get the influence.

Louis Theroux

S8 EP3: Andrew Callaghan on the ‘cancel…

♥ 0