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Does working hard really make you a good person? | Azim Shariff (re-release)
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At 3:13 · chapter starts 1:10
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People consistently rate harder workers as more moral, even when those workers produce identical results. This isn't a Western quirk: Shariff's research replicates across the US, South Korea, France, and the Hadza people of Tanzania.
When a medical scribe's job is replaced by software, participants judged the Jeff who kept pointlessly working as warmer, more trustworthy, and more moral — even though he produced nothing extra. He also seemed like a bit of a chump.
In Azim Shariff's experiment, participants rated a medical scribe who kept working pointlessly as warmer and more moral than one who stayed home, despite identical output.