Even after dumping 'Artificial,' Amazon committed $15 million to market and release the film theatrically through Neon, receiving no licensing fee in return.
Snapshot · Pivot
Even after dumping 'Artificial,' Amazon committed $15 million to market and release the film theatrically through Neon, receiving no licensing fee in return.
Where this was said
At 56:35 · chapter starts 52:30
Kara and Matt preview two films. The Odyssey's first-day Fandango sales are running 10x ahead of Oppenheimer's [1] — Kara Swisher "The Odyssey: first-day ticket sales 10x Oppenheimer: Fandango reported that first-day ticket sales for Christopher Nolan's The Odyssey were…" 53:00 , AMC's app crashed under ticket demand, and the online backlash orchestrated by Elon Musk is dismissed as right-wing noise that won't affect the film. Then the conversation broadens to the genuine story of the summer: low-budget Gen Z films Obsession and Backrooms each hitting $300–400 million [2] — Matt Belloni "Obsession cost less than $1M to make: The Gen Z phenomenon film 'Obsession' cost less than $1 million to produce yet reached $300–$400 mill…" 59:30 , films that cost almost nothing but had deep pre-existing IP fanbases online. Matt notes what Kara observed during the pandemic — that young people don't go to movies — has been thoroughly disproven. Gen Z likes theaters. The lesson is that Hollywood's challenge is not distribution or format; it's making content that speaks to each audience, whether that's 60-something Nolan fans or Gen Z horror-romance fans.
The Odyssey is tracking 10x Oppenheimer's first-day ticket sales. Meanwhile, Obsession cost under $1 million and hit $300–400 million. Both films prove that when Hollywood makes things people actually want to see, the audience shows up — in theaters, in person.
Fandango reported that first-day ticket sales for Christopher Nolan's The Odyssey were 10 times higher than those for his previous film, Oppenheimer.
Amazon greenlit a Luca Guadagnino film about Sam Altman's firing, then dropped it the moment they signed a $50 billion OpenAI deal. The damage isn't just to one movie — it's a signal to every Hollywood agent and filmmaker that Amazon's AI business will always come first.
The Gen Z phenomenon film 'Obsession' cost less than $1 million to produce yet reached $300–$400 million at the box office, proving low-budget IP-driven films can be blockbusters.
Young people are not only going to theaters for Obsession and Backrooms — they're leaving their phones behind too. Kara Swisher sees her own kids going to church, going out more, and wanting real experiences. The 2025 social media exodus may already be underway.
Focus 80% of your landing page design effort on the hero section — the first thing visitors see when they open the website.
The hero section must convey the product's complete value proposition on its own, so visitors instantly understand what it is.
Visitors decide whether to stay or leave within just a few seconds, so immediate clarity is essential on any landing page.
Highlighting time savings, money savings, or a painful problem solved in the headline and subheading is the core conversion lever.
A prominent call-to-action must accompany the headline and subheading in the hero section to capture visitor intent immediately.
Avnish's solopreneur business reached $25,000 per month in revenue using a community-driven, zero-ad-spend marketing strategy.
Avnish scaled his business from zero to $25K/month in just 15 months using a single core marketing strategy.
Avnish acquired thousands of users without spending any money on marketing, relying entirely on Reddit and Facebook groups.
One specific Reddit or Facebook post was responsible for taking Avnish's user base from single thousands to tens of thousands.
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