Big CTA essential above the fold
A prominent call-to-action must accompany the headline and subheading in the hero section to capture visitor intent immediately.
Similar snapshots
Billionaires pay lower tax % than teachers
Multi-billionaires in the US likely pay a lower percentage of what they make in taxes than schoolteachers or firefighters due to the system favouring wealth over work.
Top US income tax bracket once ~90%
The top US income tax bracket was around 90% in the 1940s–60s, a period when America was considered a fully capitalist country competing against communism.
Keynes predicted 10-15hr work week by 2030
In 1930, economist John Maynard Keynes predicted that by 2030 productivity gains from automation would mean people need only work 10-15 hours per week — productivity has tracked his forecast, but hours worked have not fallen.
Bush tax cuts + Trump cuts account for entire debt rise
Analysis suggests that if you start the clock with the 2001 Bush tax cuts and add the Trump tax cuts, they fully account for the increase in US national debt — without them, debt would be falling.
Stein's Law: unsustainable things stop
Stein's Law, named after Reagan-era economist Herbert Stein, states: if something cannot go on forever, it will stop — applied here to US debt and political dysfunction.
80% of time above the fold
Focus 80% of your landing page design effort on the hero section — the first thing visitors see when they open the website.
Hero section carries full message
The hero section must convey the product's complete value proposition on its own, so visitors instantly understand what it is.
First couple of seconds matter most
Visitors decide whether to stay or leave within just a few seconds, so immediate clarity is essential on any landing page.
Pain-point headline drives conversion
Highlighting time savings, money savings, or a painful problem solved in the headline and subheading is the core conversion lever.
