Early Basecamp customers organically called their projects 'base camps,' a usage insight that led 37signals to consider renaming projects accordingly in Basecamp 3.
Where this was said
At 2:48 · chapter starts 0:40
Jason Fried opens with a confident defence of deliberate forgetting: the signal worth acting on is whatever keeps coming up repeatedly without being written down. The moment you put something on a list, you've manufactured an obligation — and product decisions made from obligations rather than genuine signal rarely lead anywhere good. He's careful to distinguish between productive listening and obsessive documentation: the former sharpens your instincts, the latter creates noise. His one carved-out exception is the 'Support Voice of the Customer' project [2] — Jason Fried "Support Voice of the Customer project: 37signals maintains a dedicated project called 'Support Voice of the Customer' to capture unusually …" 02:25 , where particularly vivid customer language or unusual scenarios get captured — not for feature planning, but for vocabulary mining. He illustrates this with a charming anecdote: early Basecamp customers were organically calling their projects 'base camps,' an insight that eventually prompted 37signals to consider that naming convention in Basecamp 3. It's a story that shows what listening without writing down can still surface when you're paying real attention.
Hearing the same request repeatedly is your signal — not a written list. The moment you write something down, you create an obligation. Most individual feedback reflects one person's scenario, not the product's true direction.
37signals maintains a dedicated project called 'Support Voice of the Customer' to capture unusually insightful customer language and unique scenarios.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
We use essential and analytics cookies to run Vuci. To understand how the site is used: Privacy Policy.
Install Vuci on your phone
Add it to your home screen for a faster, app-like experience.
Install Vuci on your phone
Tap the Share button, then “Add to Home Screen”.
A new version is available
Reload to get the latest Vuci.