Wix generates ~$400M free cash flow/year
Wix produces approximately $400M in annual free cash flow, investing $200M+ of that into Base44.
Snapshot · The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Wix's Founder on What Wall St Gets Wrong About AI and Wix | Will Base44 Win the Vibe Coding Wars | The Truth About the Economics of Vibe-Coding | The Buyback Disaster: Lessons Learned with Avishai Abrahami
Explore episode
Jul 13, 2026
Where this was said
Would You Really Pay $80M for a One-Person Startup?
At 23:38 · chapter starts 23:00
Harry opens the acquisition story with the obvious provocation: you brought a one-person company to your board and asked for $80 million. What did that conversation look like? Avishai's answer is disarmingly mundane — it was easy. The board asked sharp questions, but all of them were about substance: why is Base44 better than Replit and Lovable? What's the go-to-market plan? How do you build a team around one person? Nobody asked why the price-per-human was so high. [1] — Avishai Abrahami "Wix paid $80M for a one-person company. The board didn't ask why — they focused on business logic, team-building plan, and why Base44 beat …" 22:20 The acquisition's success is already evident: Base44 is past $150M in ARR and likely accelerating. Avishai also flags that Wix is about to launch another product the following month, built internally, which is creating execution challenges more than financial ones — meaning a second Base44-style acquisition isn't feasible right now.
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