The Diary Of A CEO with Steven Bartlett

Snapshot · The Diary Of A CEO with Steven Bartlett

The Quitting Expert: Sunk Costs Are Keeping You TRAPPED, Quit Before AI Comes! | Seth Godin

Explore episode Aug 10, 2026

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How the Sunk Cost Fallacy Keeps You Stuck

At 50:05 · chapter starts 47:27

The parking lot anecdote is precise and funny: Godin has pre-paid $35 for a garage, spots a free street space while driving there, and still feels the pull to honour the paid reservation even though the money is already gone. The law degree and the bad relationship follow the same architecture — the old self made a decision that made sense then, but the new self is not the old self. Bartlett connects this to Daniel Kahneman's loss aversion research: losing £10 requires finding £20 to feel psychologically whole again, because losses are roughly twice as painful as equivalent gains. The evolutionary hypothesis — that it was once genuinely dangerous to risk a certain meal for an uncertain better one — helps explain why this bias is so deep and so hard to override with logic alone.

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