Businesses strategically named themselves 'A1' to be listed first alphabetically in Yellow Pages sections, gaming the system before the internet era.
Where this was said
At 5:16 · chapter starts 1:25
Chuck Bryant opens the show with characteristic enthusiasm, and Josh Clark sets the scene with vivid, firsthand detail: before the internet, finding a business meant hauling out a phone book thick enough to wake the family on a Saturday morning [1] — Josh Clark "Before the internet, anyone could look up your full name, home address, and phone number in the White Pages — and just show up at your door…" 04:05 . The book had two halves — the White Pages for residential listings (name, address, phone number, all public) and the Yellow Pages for businesses. Josh walks through a genuinely unsettling thought experiment: knowing Chuck's full name and city, he could find Chuck's home address in the White Pages, drive over, and knock on the door without warning. To modern ears, that sounds alarming. At the time, it was simply how things worked. The hosts reflect on how radically social norms have shifted — today, people text before calling; back then, strangers showed up unannounced and it was considered perfectly reasonable.
Before the internet, anyone could look up your full name, home address, and phone number in the White Pages — and just show up at your door. Modern listeners treat this as dystopian; at the time, it was just Tuesday.
Businesses named themselves 'A1 Plumber' or 'A1 Florist' to appear first in their Yellow Pages category. It was pure algorithmic gaming — decades before anyone coined the term SEO.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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