The Joe Rogan Experience

Snapshot · The Joe Rogan Experience

#2536 - Eric Goode & Jeremy McBride

Explore episode Aug 6, 2026

Where this was said

The $100,000 Turtle: China's Insatiable Appetite for Rare Reptiles

At 1:49:56 · chapter starts 1:26:40

Joe Rogan's shock is palpable when Eric Goode walks him through the economics of the turtle trade. Golden coin turtles (Cuora trifasciata) sell for $20,000 to $40,000 each in China, where they are consumed for their alleged medicinal properties — purportedly curing cancer and other diseases. The Yunnan box turtle, thought extinct for more than half a century and recently rediscovered, commands $100,000 or more. Wild-caught specimens are worth dramatically more than farmed ones because Asian buyers believe wild animals accumulate more medicinal potency from their diet — a logic parallel to wild rhino horn versus farmed horn. Eric describes 15-story turtle farm buildings in China and vast indoor turtle markets where rare US native turtles — wood turtles, spotted turtles, three-toed box turtles from Missouri and Oklahoma — arrive stuffed in socks in luggage, valued at half a million dollars a shipment once they clear customs in Hong Kong. The scale of this trade, Eric argues, eclipses the more visible rhino horn and ivory markets in sheer per-pound value.

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