Snapshot · The Prof G Pod with Scott Galloway
A poll around 2011 found that 16% of Americans believed 9/11 was an inside job, illustrating how viral misinformation had already embedded itself in public opinion before social media peaked.
Where this was said
At 13:03 · chapter starts 3:30
The conversation ignites with Scott Galloway recounting RFK Jr.'s Dana Bash interview, where Kennedy told viewers to stop listening to 'the experts' — a moment Galloway found both alarming and philosophically clarifying. Harris responds with characteristic precision [1] — Sam Harris "Sam Harris dissects why disavowing expertise is incoherent — yet politically powerful. Joe Rogan will demolish a fake MMA expert in seconds…" 03:45 : no one can actually disavow expertise, because knowledge is real. The problem is that alternative media has produced alternative experts. Joe Rogan becomes his central case study — a man who will eviscerate a fake MMA analyst in seconds yet sits passively while RFK Jr. pours pseudoscience into millions of ears. Harris traces the root cause not to social media but to a deeper change in the architecture of information: the internet removed the social friction of meeting the actual cranks who believe these things. In the pre-internet era, you'd have to attend a Roswell convention and be put off by the weirdos. Online, all that friction disappears. The 9/11 'Loose Change' documentary [2] — Sam Harris "One cheap fake documentary made by a teenager in his mother's basement convinced 16% of Americans that 9/11 was an inside job. Social media…" 10:15 — a cheap fake film made by a teenager in his mother's basement — stands as the first viral proof of concept: it seeded a conspiracy that, by 2011, had been accepted as truth by 16% of Americans. Galloway adds his 'jet lag effect' framing: our species simply hasn't evolved to handle everyone broadcasting simultaneously, just as our brains haven't caught up to jet travel. The section closes with both men agreeing the information environment is now structurally biased toward the engaging lie over the boring truth.
Sam Harris dissects why disavowing expertise is incoherent — yet politically powerful. Joe Rogan will demolish a fake MMA expert in seconds but suffer fool after fool on vaccines and foreign policy without blinking.
One cheap fake documentary made by a teenager in his mother's basement convinced 16% of Americans that 9/11 was an inside job. Social media didn't invent conspiracy — it just gave it a rocket engine.
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