500 slots offered per session
Each live Zoom session opens 500 slots for customers to register, and early sessions sold out so fast they ran two a week.
Where this was said
How 37signals is embracing live sessions with customers
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For Jason, the deepest value of the live sessions isn't feature explanation — it's philosophy transfer. When customers ask how teams stay coordinated, the honest answer is often 'we don't coordinate the way you'd expect.' He walks them through 37signals' actual workflows: the What Works project where everyone shares daily updates, cross-functional teams sharing a single list of responsibilities rather than siloed task boards, and a deliberate aversion to excessive integrations [1] — Jason Fried "At 37signals, programmers and designers share the same to-do lists in the same Basecamp project. It sounds obvious — but to most customers …" 04:20 . The consistently most shocking revelation is that programmers and designers work on the same to-do list in the same Basecamp project — no handoffs, no separate tools, no integrator role needed. Jason illustrated the power of this with the story of showing Basecamp to his doctor, whose practice was spending tens of thousands of dollars a month on five fragmented tools, missing information constantly, and assuming that was just the way things had to be. The demo planted a seed — not a sale, just the possibility of a different, better way.
~400 signups per weekly live session
37signals hosts weekly Zoom demos with up to 400 customer sign-ups, of which roughly half actually attend each session.
Weekly Live Demos: How 37signals Turned Customer Sessions Into a Core Ritual
Since the Basecamp 5 launch, 37signals has run weekly live Zoom demos with up to 400 customers, letting the audience drive every topic for 90 minutes. No script, no guardrails — just a real Basecamp account on screen and every question on the table.
90-minute live demo sessions
The live sessions typically run 90 minutes with no scripted agenda — the audience drives where the demo goes.
Kathy Sierra: out-teach vs outspend
David invoked Kathy Sierra's principle that companies can either outspend competitors on advertising or out-teach them — 37signals chooses the latter through live demos.
Out-Teach, Don't Outspend: Kathy Sierra's Competitive Playbook
Companies can either outspend competitors on ads or out-teach them. Jason's live demos embody the out-teach strategy — and no ad budget can replicate what happens when a founder shows you not just a product, but a whole new way of working.
Mind Explosion: Showing Programmers and Designers on the Same List
At 37signals, programmers and designers share the same to-do lists in the same Basecamp project. It sounds obvious — but to most customers who've grown up with siloed tools, it's a total revelation about what collaborative work can look like.
Programmers & designers on same to-do list
At 37signals, programmers and designers work from shared to-do lists in a single Basecamp project — a fact that consistently surprises customers who assume teams always use separate tools.
Similar snapshots
$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
1 million website visitors total
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
90% of Google traffic from free tools
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Sold first SaaS for $250,000
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
$500K total revenue since launch
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
SiteGPT LTV ~$1,700–$1,800
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
50,000 monthly visitors
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT reached $10K MRR in month 1
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Stuck at $2K MRR despite downloads
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
