800 podcast guests booked solo
Chris Williamson personally handled outreach, scheduling, and booking for the first 800 guests on Modern Wisdom with no assistance.
Snapshot · Modern Wisdom
Q&A: Becoming A Dad, Favourite Peptides & Red Rising - #1134
Explore episode
Aug 8, 2026
Where this was said
How the Podcast Has Scaled: Taste, Delegation & Saying No
At 59:30 · chapter starts 57:20
Joel Greaves asks how Chris's role has evolved as Modern Wisdom scaled from a bedroom operation to a full production team. Chris's answer is emphatic on one point: the core work — choosing guests, developing ideas, doing the research — cannot be outsourced. When he's experimented with being fed content through aggregators, it feels like being 'marioneted from above,' a loss of authentic perspective. He booked the first 800 guests himself with no assistance whatsoever — every email, every scheduling link, every calendar invitation. What delegation has allowed him to do is protect his taste and creativity by removing logistics. The counterintuitive risk: as the show grows, opportunities become more seductive, and saying no becomes harder. He describes actively 'hypertrophying his no muscle' to guard the creative core.
Similar snapshots
$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
1 million website visitors total
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
90% of Google traffic from free tools
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Sold first SaaS for $250,000
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
$500K total revenue since launch
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
SiteGPT LTV ~$1,700–$1,800
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
50,000 monthly visitors
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT reached $10K MRR in month 1
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Stuck at $2K MRR despite downloads
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
