Shaan pitched a 'reverse vacation' — a lock-in productivity camp where participants wear Adidas tracksuits, eat slop, take cold showers, and grind toward a goal, the work equivalent of an Ironman.
Snapshot · My First Million
Shaan pitched a 'reverse vacation' — a lock-in productivity camp where participants wear Adidas tracksuits, eat slop, take cold showers, and grind toward a goal, the work equivalent of an Ironman.
Where this was said
At 2:07 · chapter starts 0:00
The episode opens with Shaan Puri explaining the entire premise of Drunk Ideas in cheerful, self-aware fashion: he has a lot of business ideas that are, frankly, terrible. Rather than present them as genuine pitches and risk looking dumb, the Drunk Ideas format gives him cover — bad ideas are expected and forgiven. He reveals he keeps a dedicated Slack thread tagged 'Drunk Ideas' so he can search it when the time comes, a system he jokes is probably in Atomic Habits. Producer Arie Desormeaux gets pulled into the episode after she pitched an idea too compelling to leave off-air, instantly graduating from behind-the-scenes crew member to co-host. The tone is set: half-baked, silly, but with a nugget of genuine insight in every pitch.
Most people have vacations and normal work — but nothing in between for when you want to truly lock in. Shaan's reverse vacation is a professional penitentiary: Adidas tracksuit, cold showers, slop food, David Goggins on the speaker, and a goal to crush. It's the Ironman for workaholics.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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