Snapshot · The Prof G Pod with Scott Galloway
By late 2024, more than half of all new English-language articles published online were primarily AI-written, up from just 5% before ChatGPT.
Where this was said
At 13:00 · chapter starts 12:40
The data on AI content saturation is striking: 74% of 900,000 newly created web pages in April 2025 contained detectable AI-generated content, and by late 2024 more than half of all new English-language articles published online were primarily AI-written — up from just 5% before ChatGPT [1] — Scott Galloway "74% of new web pages created in April 2025 contained detectable AI content. By late 2024, more than half of all new English-language articl…" 12:35 . Galloway profiles Fortune editor Nick Lichtenberg as a real-world case study: Lichtenberg uploads press releases and analyst notes into AI tools, generates articles, edits and publishes, and produced more stories in six months than any colleague managed in a year. AI-assisted content now accounts for nearly 20% of Fortune's web traffic. But even Lichtenberg acknowledges this produces 'adequate news for a much lower cost' rather than anything that resonates or leads the day. On the other side, New York Times publisher A.G. Sulzberger warns of an 'unprecedented torrent of crap.' Galloway's verdict: both are right — it's working and it's crap simultaneously, which is precisely the problem and precisely why genuine human perspective has become so valuable.
Fortune editor Nick Lichtenberg's AI-assisted stories accounted for nearly 20% of Fortune's web traffic in the second half of 2025.
The founder's entire product portfolio is AI-related, making it easier to package products attractively for directories.
The founder attached their SaaS demo to the trending debate about whether AI coding is actually good enough to build a full SaaS product.
Quickly forming opinions on how the Twitter algorithm and platform worked allowed the speaker to grow rapidly on the platform.
A Washington Post study found that gender was one of the most effective variables algorithms used to separate users, feeding each sex content that reinforced existing negative views of the other.
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
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