AI-assisted stories = 20% of Fortune web traffic
Fortune editor Nick Lichtenberg's AI-assisted stories accounted for nearly 20% of Fortune's web traffic in the second half of 2025.
Snapshot · The Prof G Pod with Scott Galloway
Why Storytelling Is Now the Most Valuable Skill in Tech
Explore episode
Oct 14, 2026
Where this was said
The AI Content Flood: Half of All Articles Now AI-Written
At 13:50 · chapter starts 12:40
The data on AI content saturation is striking: 74% of 900,000 newly created web pages in April 2025 contained detectable AI-generated content, and by late 2024 more than half of all new English-language articles published online were primarily AI-written — up from just 5% before ChatGPT [1] — Scott Galloway "74% of new web pages created in April 2025 contained detectable AI content. By late 2024, more than half of all new English-language articl…" 12:35 . Galloway profiles Fortune editor Nick Lichtenberg as a real-world case study: Lichtenberg uploads press releases and analyst notes into AI tools, generates articles, edits and publishes, and produced more stories in six months than any colleague managed in a year. AI-assisted content now accounts for nearly 20% of Fortune's web traffic. But even Lichtenberg acknowledges this produces 'adequate news for a much lower cost' rather than anything that resonates or leads the day. On the other side, New York Times publisher A.G. Sulzberger warns of an 'unprecedented torrent of crap.' Galloway's verdict: both are right — it's working and it's crap simultaneously, which is precisely the problem and precisely why genuine human perspective has become so valuable.
Half of all new English articles AI-written by late 2024
By late 2024, more than half of all new English-language articles published online were primarily AI-written, up from just 5% before ChatGPT.
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