Infantino floated a proposal to make the World Cup a biennial event rather than quadrennial, which would have nearly doubled FIFA's revenue from the tournament.
Where this was said
At 23:04 · chapter starts 22:18
The expansion to 48 teams was never just about giving more nations a shot at glory — it was about maximizing ticket sales, broadcast hours, and ad revenue. FIFA's projected revenues for 2026 stand at $15 billion, up from the originally cited $11 billion, dwarfing every prior tournament. Infantino's pitch for American audiences crystallizes his approach: this tournament is '104 Super Bowls in one month,' he told anyone who would listen — a line he was reportedly so pleased with that he 'trumpeted it everywhere.' Joshua Robinson had also proposed a biennial World Cup to nearly double revenues further. The US, with its unique combination of media market scale and consumer disposable income, was always the ultimate prize. [1] — Joshua Robinson "FIFA expects $15 billion in revenues from the 2026 World Cup, up from an originally cited $11 billion, dwarfing all previous tournaments. T…" 23:28
The 2026 World Cup features 48 teams, up from 32, creating more games, more ticket sales, and more broadcast hours — and more revenue for FIFA.
FIFA expects $15 billion in revenues from the 2026 World Cup, up from an originally cited $11 billion, dwarfing all previous tournaments. The US — with its media access and disposable income — is the last great untapped soccer market, and Infantino has staked his presidency on conquering it.
Infantino's marketing pitch for the 2026 tournament was that it would be '104 Super Bowls in one month,' comparing every game to America's biggest sporting event.
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