Infantino's marketing pitch for the 2026 tournament was that it would be '104 Super Bowls in one month,' comparing every game to America's biggest sporting event.
Where this was said
At 23:42 · chapter starts 22:18
The expansion to 48 teams was never just about giving more nations a shot at glory — it was about maximizing ticket sales, broadcast hours, and ad revenue. FIFA's projected revenues for 2026 stand at $15 billion, up from the originally cited $11 billion, dwarfing every prior tournament. Infantino's pitch for American audiences crystallizes his approach: this tournament is '104 Super Bowls in one month,' he told anyone who would listen — a line he was reportedly so pleased with that he 'trumpeted it everywhere.' Joshua Robinson had also proposed a biennial World Cup to nearly double revenues further. The US, with its unique combination of media market scale and consumer disposable income, was always the ultimate prize. [1] — Joshua Robinson "FIFA expects $15 billion in revenues from the 2026 World Cup, up from an originally cited $11 billion, dwarfing all previous tournaments. T…" 23:28
The 2026 World Cup features 48 teams, up from 32, creating more games, more ticket sales, and more broadcast hours — and more revenue for FIFA.
Infantino floated a proposal to make the World Cup a biennial event rather than quadrennial, which would have nearly doubled FIFA's revenue from the tournament.
FIFA expects $15 billion in revenues from the 2026 World Cup, up from an originally cited $11 billion, dwarfing all previous tournaments. The US — with its media access and disposable income — is the last great untapped soccer market, and Infantino has staked his presidency on conquering it.
Thomas's wife is already ranked in the top 2,000 CrossFit athletes in the world — roughly the top 1% — and Thomas wants her to pursue the sport professionally now that he is graduating law school.
Research shows athletes who mentally imagine practicing basketball or soccer have better performance than those who do not include imagination in their training.
Annie Duke won multiple World Series of Poker bracelets and over $4 million in career earnings while also holding a PhD in cognitive psychology from UPenn.
Rico Verhoeven dominated approximately 10 of 12 rounds against undisputed heavyweight boxing champion Oleksandr Usyk before a controversial post-bell stoppage.
Rico's appeal confirmed the fight was stopped after the bell rang, and the ringside doctor found no concussion or disorientation — yet the result was never overturned.
Glory Kickboxing uses 5 judges rather than boxing's 3, which Joe Rogan argues reduces the chance of a corrupt or incompetent minority swinging the result.
Rico Verhoeven had only one professional boxing match before fighting undisputed heavyweight champion Oleksandr Usyk for the WBC title.
Despite having just one pro boxing match, Rico Verhoeven had been training boxing for 15 years alongside his kickboxing career.
Rico used a full 6 months to transition from kickboxing stance to a proper boxing stance under trainer Peter Fury, calling it essential rewiring.
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