Grew up in Brooklyn projects
Lloyd Blankfein grew up in the East New York housing projects in Brooklyn, traveled to Manhattan only 3 times as a child, and never left the country before college.
Snapshot · My First Million
How the Ex-Goldman CEO actually invests his own money
Explore episode
Jun 16, 2026
Where this was said
Lloyd on Money, Day Trading, and Feeling 'Rich'
At 3:34 · chapter starts 0:00
The episode wastes no time getting provocative: Sam Parr asks Lloyd Blankfein to describe his personal portfolio and the former Goldman Sachs CEO reveals he keeps 98% in risky assets and trades daily [1] — Lloyd Blankfein "Blankfein keeps 98% of his money in equities, with roughly 75% in single stocks concentrated in tech, energy, and financial services. He tr…" 25:07 . But the most striking moment in this opening exchange is psychological rather than financial. When Sam says the word 'rich,' Blankfein visibly winces — he literally cannot bring himself to say it, even as he acknowledges by any objective metric he has been wealthy for a very long time. Growing up in the East New York housing projects in Brooklyn, where two subway lines and a bus marked the edge of his world, left a permanent imprint. He went to Manhattan roughly 3 times as a child and never left the country before college. The conversation establishes both the financial substance and the emotional undercurrent that will run through the entire episode: extraordinary material success coexisting with a mindset still wired for scarcity.
Nobody Knows Anything — The Goldman Insider's Confession
Being deep inside the financial system doesn't give you an edge — it just confirms that nobody knows anything. Blankfein's ironic advantage: he knows with certainty that the certainty others feel is an illusion.
Scarcity Never Leaves You: Growing Up in the Projects
Blankfein grew up in the East New York housing projects with a father who drove trucks and worked the post office after periods of unemployment. Even as one of America's most powerful executives, he still couldn't bring himself to say the word 'rich.'
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