First-year loss vs. peak revenue
Enron posted a $14 million loss in its first year (1985), yet within 15 years reported $100 billion in annual revenue — almost entirely built on fraud.
Where this was said
iHeart Intro & Josh's Selects Framing
At 0:29 · chapter starts 0:00
The episode kicks off with a brief iHeart network identifier before Josh Clark steps in to explain why he chose this episode as his weekly Select. He sets the table compellingly: Enron wasn't just a corporate failure, it was a scandal so brazen and consequential that it made an entire generation of Americans cynical about what the wealthy can get away with in the pursuit of money. Beyond the financial swindle, Josh emphasises the human cost — thousands of workers who saw their life savings evaporate — before handing off to the main episode content.
Similar snapshots
$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
1 million website visitors total
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
90% of Google traffic from free tools
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Sold first SaaS for $250,000
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
$500K total revenue since launch
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
SiteGPT LTV ~$1,700–$1,800
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
50,000 monthly visitors
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT reached $10K MRR in month 1
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
US sports betting revenue: $17B in 2025
Sports betting raked in nearly $17 billion in gross gaming revenue in the US in 2025, up 23% from 2024, more than double the $8 billion recorded in 2022.
