Snapshot · Armchair Expert with Dax Shepard
F1 Academy provides over 80% of each driver's race budget — approximately €500,000 per driver per season — making it the only race series in the world to do so.
Where this was said
At 1:18:45 · chapter starts 1:14:35
The morning of the Silverstone FP1 involved checking weather, thinking about Valtteri Bottas's race weekend (any damage would affect his whole race), and the golden rule: no crashing that car. She got out of the garage cleanly — her father's first words were 'thank God you didn't stall' — and then on her second flying lap, the Mercedes engine blew. Anticlimax of the highest order. The team and media had massively underestimated the interest the session would generate; they scrambled to capitalise. A second FP1 opportunity at Hockenheim followed. Arriving there 'pissed off' rather than nervous, Susie pushed to the absolute limit on every corner except one (where gravel threatened). She finished within 0.2 seconds of Massa. 'The feeling of driving an F1 car on the edge,' she says, 'there's nothing else that comes close.'
After retiring from driving in 2015, Susie became team principal and then CEO of the Venturi Formula E team, helping it nearly win the world championship. When her business partner sold the team to build an electric Mars rover, she was about to join that project — until Stefano Domenicali called about F1 Academy. She had to exit the space venture to take it, letting Gildo de Pastor down in the process.
Her Silverstone FP1 debut ended after one lap when the engine blew — one of the great anticlimax stories in motorsport. But the anger became rocket fuel at Hockenheim, where she pushed to the limit on every corner except one and finished within 0.2 seconds of Williams race driver Felipe Massa. 'The feeling of driving an F1 car on the edge — there's nothing else that comes close.'
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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