Snapshot · Matt and Shane's Secret Podcast
Milo Reed spent all his remaining production budget on a billboard featuring Matt McCusker's face in downtown Austin to market his AI consciousness documentary, after marketing agencies told him he needed $50K minimum.
Where this was said
At 2:11 · chapter starts 0:00
The episode opens with a story that sounds like it belongs in a heist film: Milo Reed, broke and making an AI consciousness documentary, gets told by marketing agencies he needs $50,000 minimum to do anything. At 6 AM, exhausted and finishing the film's score with his brother Moses, he decides to spend every remaining dollar on a downtown Austin billboard featuring Matt McCusker's face. There's one problem — he doesn't have Matt's permission. His solution is to forge an Instagram DM from Matt reading 'Yeah, lol, sure.' The billboard goes up. Matt's neighbor texts him wondering why his face is on a giant sign. Matt, who has apparently talked for years about wanting a no-context vanity billboard, initially assumes it's an AI deepfake scam. The billboard's paid month runs out, the company has no replacement tenant, and Milo's face stays up longer for free. Divine intervention: the pigeons miss Matt's face entirely.
When marketing agencies told Milo Reed he needed $50K to promote his AI documentary, he spent his entire remaining budget on a billboard in downtown Austin featuring Matt McCusker's face — forging an Instagram DM for permission. The billboard stayed up past its paid month because the company had no new tenant.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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