Snapshot · PBD Podcast
John Leonard, who sued Pepsi in 1996 over a commercial promising a Harrier jet for 7 million loyalty points, finally received 7 million Frontier Miles — free flights for life — 30 years later.
Where this was said
At 1:25:15 · chapter starts 1:25:00
Patrick reads the 30-year saga of John Leonard, who took a 1995 Pepsi commercial at face value when it jokingly offered a military Harrier jet for 7 million loyalty points. Leonard raised the money, submitted his claim, was rejected by Pepsi, sued, and lost when a judge ruled that no reasonable person would believe the offer was genuine. [1] — Patrick Bet-David "In 1996, a Pepsi commercial jokingly offered a Harrier fighter jet for 7 million loyalty points. College student John Leonard raised the mo…" 1:25:20 The story sat dormant for decades until Frontier Airlines, as part of a Super Bowl campaign called 'The Big Redemption,' converted Leonard's original 7 million Pepsi points into 7 million Frontier Miles — enough to fly free for life. The airline also featured him in a commercial handing him the keys to an Airbus A320neo. Patrick plays the Frontier commercial clip, calls the marketing team geniuses, and reads Frontier's implied slogan: 'We'll go the extra mile for you when somebody else wouldn't.' Tom uses the story to warn about unintended consequences in marketing sweepstakes, referencing an American Airlines 'fly first class for life' pass in the 1980s that Mark Cuban was reportedly one of the last remaining holders of — and that nearly bankrupted the airline when a handful of buyers abused it.
In 1996, a Pepsi commercial jokingly offered a Harrier fighter jet for 7 million loyalty points. College student John Leonard raised the money, submitted the claim, got rejected, sued, and lost in court. Thirty years later, Frontier Airlines gave him 7 million frequent flyer miles — free flights for life.
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