Snapshot · The Hidden Third
Michelle obtained her Texas private investigator license in 2014, though she had been practicing skip tracing legally as a contractor for corporations well before that.
Where this was said
At 39:21 · chapter starts 32:30
With the court case against her assailant resolved and her year at Texas State Specialties behind her, Michelle returned home to Lockhart, Texas, and tried to put skip tracing in the past. It found her anyway. A contractor named Joe Burleson called on behalf of Ford Motor Company, which needed three or four missing F-350 and F-450 trucks with car carriers located [1] — Michelle Gomez "After locating three or four missing Ford heavy trucks on her first day, Michelle's mentor Brian suggested she start her own company called…" 34:24 . Her former mentor Brian was on the call, sponsoring her return. Michelle hesitated — she didn't think she was ready to run her own operation. But she took the case and located all the trucks before the end of the day. Brian recognized what he was seeing and suggested she open a company called Unlimited Recoveries. Michelle had no business experience, but an undeniable natural talent. The conversation traces her journey from individual contractor to business owner, spanning a growing range of clients from financial institutions like Rush, Kubota, Freightliner, and Mack to high-stakes individual cases.
After locating three or four missing Ford heavy trucks on her first day, Michelle's mentor Brian suggested she start her own company called Unlimited Recoveries. She had no business experience — but an undeniable natural talent for finding anything.
When Ford tasked Michelle with finding 3–4 missing heavy trucks with car carriers, she located them all before the end of the same day, prompting her mentor to suggest she start her own company.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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